Public Relations Perfection
Who would benefit from this course?
Staff at all levels who want to develop useful knowledge and skills in essential areas of Public Relations (PR).
Skills Outcomes:
- Knowledge and skills to manage image development.
- Enhance the public relations response of the organisation.
- Identify key principles of influence.
- Gain an understanding of the various types of media available.
Course Content:
- What is image?
- Using powerful words.
- Presentations, body language and you.
- Key principles of influence.
- What is news?
- Human Interest.
- Topicality.
- Conflict.
- Press Releases.
- Working with spoken and visual media.
- What are your issues?
Course Duration:
3 hours
